# 45 hours of outreach, handed back to the CEO.

> An end-to-end outreach system that sources prospects, finds the decision-makers, drafts personalised emails and reports results every week.

Canonical page: https://pxl.services/work/consult-digital
Last updated: 14 Oct 2026

Client: Consult Digital (IT services)
Published: Nov 2025

## Results

- 45+ hours returned to the CEO (2,600+ minutes)
- 400+ personalised emails a month to decision-makers
- ~R14,000 in time value recovered

## The client

Consult Digital provides strategic IT to small and medium businesses across South Africa: cybersecurity, Microsoft 365, managed connectivity and hosting, backed by more than 25 years of combined experience.

The constraint wasn't capability, it was time. The CEO knew who to reach and what to say, but finding prospects, researching them and writing each message took hours every week.

Searching LinkedIn and databases, deciding who in an organisation was worth contacting, writing emails one by one and tracking follow-ups by hand: it worked, but it didn't scale.

## What we built

1. **Lead sourcing**: Contact data pulled from Apollo via Apify against predefined criteria: profiles, titles, business emails and company descriptions.
2. **Decision-maker filtering**: An AI step reviews each lead and keeps the people who can buy: CEOs, operations managers, IT directors.
3. **Personalised drafting**: Each email references the prospect's business, location or industry, so it reads as written for them.
4. **Campaign tracking**: Leads, campaigns and responses stored in Supabase and shown on a custom dashboard.
5. **Weekly report**: A summary email every week: leads sourced, emails sent, progress. No dashboard login required.

Stack: Apify, Apollo, Supabase, AI drafting, Custom dashboard

## Takeaway

Automation didn't replace the strategy. It removed the friction around it, so the strategy runs consistently, every week.