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PXL

45 hours of outreach, handed back to the CEO.

An end-to-end outreach system that sources prospects, finds the decision-makers, drafts personalised emails and reports results every week.

By PXL · Published Nov 2025 · Updated 14 Oct 2026

Consult Digital

IT services

Measured
hours returned to the CEO (2,600+ minutes)
45+
personalised emails a month to decision-makers
400+
in time value recovered
~R14,000

The client

Consult Digital

Consult Digital provides strategic IT to small and medium businesses across South Africa: cybersecurity, Microsoft 365, managed connectivity and hosting, backed by more than 25 years of combined experience.

The constraint wasn't capability, it was time. The CEO knew who to reach and what to say, but finding prospects, researching them and writing each message took hours every week.

Searching LinkedIn and databases, deciding who in an organisation was worth contacting, writing emails one by one and tracking follow-ups by hand: it worked, but it didn't scale.

The system

What we built.

  1. Step 01

    Lead sourcing

    Contact data pulled from Apollo via Apify against predefined criteria: profiles, titles, business emails and company descriptions.

  2. Step 02

    Decision-maker filtering

    An AI step reviews each lead and keeps the people who can buy: CEOs, operations managers, IT directors.

  3. Step 03

    Personalised drafting

    Each email references the prospect's business, location or industry, so it reads as written for them.

  4. Step 04

    Campaign tracking

    Leads, campaigns and responses stored in Supabase and shown on a custom dashboard.

  5. Step 05

    Weekly report

    A summary email every week: leads sourced, emails sent, progress. No dashboard login required.

Stack: Apify · Apollo · Supabase · AI drafting · Custom dashboard

Outreach system · workflow
scroll →
Schedule triggerseveral times a weekLoad active campaignsCampaign status?scheduledactive, under limitcompleteScrape leadsApollo via ApifyWait for the scrapeFilter and cleanStore qualified leadsSupabaseSet campaign activeFetch unsent leadsSupabaseMark campaign completeGroup leads by companyAISelect decision-makersAIDraft personalised emailFormat HTML and textSendUpdate lead statusTrack campaign metricsWeekly summary email
  • Cadence · Runs on a schedule several times a week, so outreach never depends on someone remembering.
  • AI · Selection puts executives, managers and other decision-makers first.
  • AI · Drafting writes subject lines and body copy from each prospect's data.

Takeaway

Automation didn't replace the strategy. It removed the friction around it, so the strategy runs consistently, every week.

All work

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